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January 2005
Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market
By Donald Sull
The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…
November 2012
innocent Drinks: Maintaining Socially Responsible Values During Growth (B)
By Celia Moore, Luis Fischer, Mike McCarthy
This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding…
November 2012
innocent Drinks: Maintaining Socially Responsible Values During Growth (A)
By Celia Moore, Luis Fischer, Mike McCarthy
This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding…