Soft drinks

January 2005

Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market

By Donald Sull

The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (B)

By Celia Moore, Luis Fischer, Mike McCarthy

This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding…

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (A)

By Celia Moore, Luis Fischer, Mike McCarthy