Strategy
September 2011
Desso (B): Going Forward
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
September 2011
Desso (A): Taking on the Sustainability Challenge
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
September 2018
David Pyott: The Battle for Allergan (A)
By Lisa Duke, Randall Peterson
This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third CEO in the company’s 60-year-plus history. Allergan was primarily known for Botox, the aesthetic an...
August 2013
Costa Coffee (B): Project Marlow
By Julian Birkinshaw, Ken Mark
This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a management consultant's offer to build the next generation coffee machine for his division. ...
September 2013
Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar
By Julian Birkinshaw
This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a management consultant's offer to build the next generation coffee machine for his division. ...
November 2019
Christian Lacroix: A King Without a Kingdom
By Stefano Turconi
Set in 2009, this case chronicles the key stages in the development of the Christian Lacroix Company, the fashion house founded by the eponymous designer with the financial backing of Bernard Arnault (LVMH). Lacroix’s opulent creations wowed fashion editors and wealthy fashionistas the world over ...
July 2015
citizenM: Radical innovation in the hotel industry
By Freek Vermeulen
In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (D)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (C)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (B)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...