Strategy

December 2014

Budgetplaces.com (A)

By John Mullins, Shira Conradi

This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer for the company that he’d created from scratch and built over the past seven years. Apart from buying two Barcelona...

May 2016

Big Beautiful Hair

By John Mullins

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out....

December 2020

Amazon.com: Staying a step ahead (2021)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to 2016. The case intentionally provides a lot of detail on specific new products and services created over t...