New product launch

January 2008

Silverglide Surgical Technologies (B)

By John Mullins

This is a two-case series. From a rocky perch above the city of Boulder, Colorado, Jon Thorne gazed across the city and onto the great plains that stretched eastward before him. ‘There’s nothing like a…

January 2008

Silverglide Surgical Technologies (A)

By John Mullins

This is a two-case series. From a rocky perch above the city of Boulder, Colorado, Jon Thorne gazed across the city and onto the great plains that stretched eastward before him. ‘There’s nothing like a…

August 2013

Costa Coffee (B): Project Marlow

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…

September 2013

Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…