London Business School
Case Collection

Fatima Akilu: The rise of a quiet leader (A)

By Randall Peterson

In 2015, Fatima Akilu found herself sitting at the kitchen table with her sister, shocked and saddened by what has just happened to her, wondering what to do next. Should she fight to defend her...

Natura &Co: Sustainability at Scale

By Stefano Turconi, Pranjal Singh, Rui Wang

Established in 1969 as a cosmetics lab in the city of São Paulo, Natura grew briskly over the ensuing decades and by 2004 it had become Brazil’s largest beauty company. Unlike its competitors, Natura was...

Treeapp: Plant a tree for free, every day

By Ioannis Ioannou

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free....

The Reality of AI

In this podcast series, Julian Birkinshaw explored the business applications of artificial intelligence.