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The case describes how Pret a Manger—a London casual-dining institution—was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of these experiments was far from certain, but the case provides a solid basis for evaluating their potential merits and pitfalls.
Learning objectives
1. Strategic analysis (5Cs)
2. Industry structure (value chain and 5-forces analysis)
3. Strategic inertia
4. External shocks to business models
5. Strategic pivots and innovation (experimentation) under uncertainty
Details
| Publication Date: | October 2020 |
| LBS Case Code: | CS-20-021 |
| Topic: | Strategy |
| Subjects: | Business model innovation, Corporate strategy, Crisis management, Innovation |
| Industry: | Restaurant industry |
| Geography: | United Kingdom |
| Pages: | 4 |
| Format: |
