Latest
From Products to Experience Ecosystems: Haier’s Internet of Food
By Michael Jacobides, Lisa Duke, Dalbert Ma, Aryan Mittal
Haier had come a long way since Zhang Ruimin took it over as a failing Chinese Collective-Owned Enterprise in 1984. Since then, he’d been able to transform it into one of the world’s leading appliance...
Red Bull Spreads its Wiiings
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured...
The Strategic Transformation of Royal Philips
By Freek Vermeulen, Ronald de Jong
In April 2011, Dutch multinational Royal Philips, one of the most iconic companies in the country, decided to disrupt itself and transform from a diversified industrial conglomerate to a focused player in Health Technology. The...
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Case Study & Teaching Notes
A selection of LBS case studies with accompanying teaching notes.
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Compact Case Study
Short cases which are five pages or less.
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Technical Note
Provides technical information on a specific topic.
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Background Note
Provides background information on a specific topic.
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Translated Case Study
Case studies translated into Chinese, Japanese and Spanish.
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Prize Winning Case Study
Award winning case studies written by LBS Faculty.
