London Business School
Case Collection
COVID-19: Pret a Manger’s Fight for Survival
By Nader Tavassoli, Jessica Spungin
The case describes how Pret a Manger—a London casual-dining institution—was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of...
Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems
By Michael Jacobides, Lisa Duke
Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to...
Ros Atkins and the 50:50 Project at the BBC (A)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was...
BanaPads: To grow or not to grow? That is the question
In the summer of 2018, Richard Bbaale sat in a rural village in Uganda, looking over a banana plantation. He recalled the inspiration behind BanaPads as he contemplated what to do next. It had been...
