London Business School
Case Collection

Refinitiv: A private equity-led transformation

By Julian Birkinshaw, David Craig

In August 2019 CEO David Craig was considering the likely benefits and challenges of merging his company, financial-markets data and infrastructure provider Refinitiv, with the London Stock Exchange Group. Craig had led a turnaround of...

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi, Sanam Zanjani

The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by...

TrueLayer: Innovation, regulation and the future of financial services

By Julian Birkinshaw, Ken Mark, Farhan Lalji

In April 2021, having just raised $70 million in a Series D funding, Francesco Simoneschi, Co-Founder and CEO of TrueLayer, was thinking about expansion plans. Should the company focus on product innovation, broadening its line-up...

The Reality of AI

In this podcast series, Julian Birkinshaw explored the business applications of artificial intelligence.