By John Mullins, Elizabeth Philp
Hubert Rhomberg was contemplating the wall of photographs at the entrance to the headquarters of his family business, Rhomberg. They showed the history of the company and his forefathers. With such rich heritage, should he...
Red Bull Spreads its Wiiings
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured...
By John Mullins
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work....
Cases & Teaching Notes
A selection of LBS case studies with accompanying teaching notes.
Short cases which are five pages or less.
Provides technical information on a specific topic.
Provides background information on a specific topic.
Case studies translated into Chinese, Japanese and Spanish.
Prize Winning Cases
Award winning case studies written by LBS Faculty.