London Business School
Case Collection

Refinitiv: A private equity-led transformation

By Julian Birkinshaw, David Craig

In August 2019 CEO David Craig was considering the likely benefits and challenges of merging his company, financial-markets data and infrastructure provider Refinitiv, with the London Stock Exchange Group. Craig had led a turnaround of...

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi, Sanam Zanjani

The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by...

Anne Boden at Starling Bank: Disrupting an industry

By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark

The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly...

The Reality of AI

In this podcast series, Julian Birkinshaw explored the business applications of artificial intelligence.