London Business School
Case Collection
Fatima Akilu: The rise of a quiet leader (A)
By Randall Peterson
In 2015, Fatima Akilu found herself sitting at the kitchen table with her sister, shocked and saddened by what has just happened to her, wondering what to do next. Should she fight to defend her...
Natura &Co: Sustainability at Scale
By Stefano Turconi, Pranjal Singh, Rui Wang
Established in 1969 as a cosmetics lab in the city of São Paulo, Natura grew briskly over the ensuing decades and by 2004 it had become Brazil’s largest beauty company. Unlike its competitors, Natura was...
Treeapp: Plant a tree for free, every day
By Ioannis Ioannou
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free....
Treeapp: Plant a tree for free, every day
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free....
