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AntChain’s Blockchain as a Service: Digitising Industry Collaboration

By S. Alex Yang, Nitish Jain

The case describes how AntChain’s parent, Ant Group, started to invest in blockchain in 2015 as it believed the technology would build trust between different actors in a system. The earliest use case was a...

Red Bull Spreads its Wiiings

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured...

Gucci in the Metaverse

By Stefano Turconi, Umberto Lobina

Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided...

Lynda Weinman

By John Mullins

Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work....

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