Latest
AntChain’s Blockchain as a Service: Digitising Industry Collaboration
By S. Alex Yang, Nitish Jain
The case describes how AntChain’s parent, Ant Group, started to invest in blockchain in 2015 as it believed the technology would build trust between different actors in a system. The earliest use case was a...
Red Bull Spreads its Wiiings
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured...
Gucci in the Metaverse
By Stefano Turconi, Umberto Lobina
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided...
Lynda Weinman
By John Mullins
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work....
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Cases & Teaching Notes
A selection of LBS case studies with accompanying teaching notes.
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Compact Cases
Short cases which are five pages or less.
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Technical Notes
Provides technical information on a specific topic.
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Background Notes
Provides background information on a specific topic.
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Translated Cases
Case studies translated into Chinese, Japanese, Portuguese, Russian and Spanish.
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Prize Winning Cases
Award winning case studies written by LBS Faculty.
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New 2022/2023
New Case studies published
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The Case Centre - Top 50 Bestselling Case Authors 2022/23
Herminia Ibarra
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17 Global Sustainable Development Goals
17 interlinked objectives for Global Sustainable Development.
