customer-centric solutions

April 2024

HDFC ERGO: A product ecosystem built on mindshare

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customersā€™ minds beyond annual transactions. The case explores the context of the insurance industry in India b...