Home > Subject > Underserved markets
M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor
By Nader Tavassoli
Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers profitably, M-KOPA’s solution relies on digital innovation and the integrated adaptation of every element business model, including a new pro...
Aravind Eye Care System
By Kamalini Ramdas, Sarang Deo
This case relates the genesis and evolution of vision centres (VCs) for primary eye care at Aravind Eye Care System (AECS). AECS, based in the south Indian state of Tamil Nadu, is the world's largest eye care provider. The case is based in 2014, exactly a decade after the first vision centre was ope...