August 2019

Innovation and Agility at Tencent’s WeChat

By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke

This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat an...