All cases
December 2024
Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation (A)
By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos
In just a few decades Majid Al Futtaim (“the Group”) had established an empire boasting major shopping malls, successful retail chains and popular entertainment centres across the Middle East, Asia, and North Africa (MENA) region. By 2020, however, its competitive landscape was changing fast, wi...
December 2024
Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem (B)
By Michael Jacobides, Dalbert Ma, Konstantinos Trantopoulos
Majid Al Futtaim (“the Group”) is an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Majid Al Futtaim ecosystem comprises operating companies Majid Al Futtaim Retail (operating bricks-and-mortar stores, such as Carrefour, a...
December 2024
Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation – Compact Case
By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos
By 2020, Majid Al Futtaim ("the Group") had established itself as a dominant force in the Middle East, Asia, and North Africa (MENA) region, operating major shopping centres, retail chains, and entertainment centres. However, the competitive landscape was rapidly evolving, with traditional powerhous...
December 2024
Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem – Compact Case
By Michael Jacobides, Dalbert Ma, Aryan Mittal
Majid Al Futtaim ("the Group") was an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Group's ecosystem comprised operating companies including Majid Al Futtaim Retail, Entertainment, and Properties. During 2016-2020, Majid Al ...
January 2025
To beat or not to beat the drum for DE&I? Coca-Cola Switzerland and Corporate Political Action
By Aharon Cohen Mohliver, Forrest Briscoe, Marco Clemente, Nick Mickshik
In January 2020 on the eve of a national referendum to pass new laws affording LGBTQIA+ communities formal legal protection against homophobia, Martin Kathriner of Coca-Cola Hellenic Bottling Company (Coca-Cola HBC), Reyn ffoulkes from The Coca-Cola Company and their teams were weighing up the pros ...