All cases
April 2024
The Transformation of Digital China: Harnessing the Potential of Data, Cloud and AI
By Julian Birkinshaw, Dickie Liang-Hong Ke
In early 2024 Guo Wei reflected on another successful year for Digital China group of companies (DC), the group he had led for more than 20 years. As Chairman and Chief Executive Officer, he had overseen the transformation of DC from an IT distributor to an IT services market leader, and now leading...
April 2024
Up in the air: Dubai’s air-taxi service
By Aharon Cohen Moliver, Nick Mickshik
The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...
April 2024
Santiago Artemis: Growing a Luxury Brand and Business
By Nader Tavassoli, Diego Aparicio, Carolina Ines Pan
Five years after the debut of his Netflix series – and on the eve of the launch of its sequel – fashion designer Santiago Navarro finds himself and his brand, Artemis, at a critical juncture. Unless he develops a sustainable growth strategy for the business, Artemis is in danger of languishing a...
April 2024
From hype to disillusionment: Metaverse’s rise, apparent fall and green shoots
By Michael Jacobides, Katie Round, Francois Candelon
This case study critically examines the evolution of the metaverse, interrogating its ascendancy, its perceived decline and the nascent indicators of its resurgence. Beginning with the concept’s origins in science fiction, it tracks the metaverse’s evolution through advancements in gaming and th...
April 2024
From adversity to leadership: Tanla Platforms’ journey to becoming India’s SaaS titan
By Florin Vasvari
The outlook for Tanla Platforms was notably positive. It was January 2024 and the Hyderabad-based SaaS firm had reported a 20.3% year-on-year rise in net profit for the October-December quarter of 2023 over the same quarter of the previous fiscal year. Additionally, Tanla had recently announced its ...