Strategy
March 2017
Raising capital for Financial Butler (C) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
May 2023
Tata Sky: Responding to a disruptive technology (A)
By Jessica Spungin, Julian Birkinshaw, Harit Nagpal
Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...
September 2024
Building an organisation for the ecosystem era: Weighing up the Recipe of Haierâs Internet of Food
By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative âproduct plus serviceâ bundles that span traditionally separate industries to offer an experience that simply wasn...
September 2024
From Products to Experience Ecosystems: Haierâs Internet of Food
By Michael Jacobides, Lisa Duke, Dalbert Ma, Aryan Mittal
Haier had come a long way since Zhang Ruimin took it over as a failing Chinese Collective-Owned Enterprise in 1984. Since then, heâd been able to transform it into one of the worldâs leading appliance manufacturers, known for quality and innovation. Haier was also noted for its bold geographical...
March 2012
Carnival Corporation: The P&O Princess Acquisition (A)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...
March 2012
Carnival Corporation: The P&O Princess Acquisition (B)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...
August 2021
Natura &Co: Sustainability at Scale
By Stefano Turconi, Pranjal Singh, Rui Wang
Established in 1969 as a cosmetics lab in the city of SĂŁo Paulo, Natura grew briskly over the ensuing decades and by 2004 it had become Brazilâs largest beauty company. Unlike its competitors, Natura was built on the principle of reconciling socioecological sustainability with value creation. Dur...
October 2021
The European Super League
By Chris Voss, Fabio Puntillo
This case study describes the situation three days after the ill-fated launch of the European Super League (ESL). It can be used in a number of ways. This includes exploring the differences between US sports business models and those of European football; the strategy of the ESL and the possible mis...
January 2021
Pharma UK: The Transdermal Technology – Compact Case
By Julian Birkinshaw
Pharma UK was the UK subsidiary of Pharma, a major international pharmaceuticals company with expertise in oncology, hormone replacement drugs and fertility. Pharma UK was responsible for selling drugs in the local marketplace. However, it also had 50 people in R&D, doing local development work ...
January 2021
Building an Agile Organisation at ING Bank Netherlands – Compact Case
By Julian Birkinshaw, Ken Mark
ING Group was established through a merger of three Dutch financial services firms in 1991. It expanded internationally into Europe and the Americas, and created a no-frills savings account business called ING Direct in the late 1990s. In 2007 it merged its two main subsidiary banks, Postbank with ...