Organisational development
January 2005
Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market
By Donald Sull
The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of…
August 2018
The UK Government Digital Service
By Julian Birkinshaw, Scott Duncan
The case describes how Mike Bracken, the newly appointed head of the UK Government Digital Service (GDS), took on the massive challenge of setting up, from scratch, a centralised team to deliver online public services…
November 2018
Takeda: The governance of strategic transformation (B)
By Harry Korine, Kazuhiro Asakawa
The case series describes strategic transformation at Takeda, the largest Japanese pharmaceutical company, with a special focus on the R&D function. Since 2015, the 237-year-old industry doyen has narrowed its strategic focus from six to…
November 2018
Takeda: The governance of strategic transformation (A)
By Harry Korine, Kazuhiro Asakawa
The case series describes strategic transformation at Takeda, the largest Japanese pharmaceutical company, with a special focus on the R&D function. Since 2015, the 237-year-old industry doyen has narrowed its strategic focus from six to…
September 2016
ING Bank: Creating an Agile Organisation
By Julian Birkinshaw, Scott Duncan
Set in 2016, this case describes ING Bank’s implementation of a radical new way of working using agile principles. ING’s agile way of working has been written up in Harvard Business Review, Sloan Management Review…
August 2018
Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
By Julian Birkinshaw, Enrique De Diego, Henning Trill
The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…