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139 results
2020
Amazon.com: Staying a step ahead (2020)
By Julian Birkinshaw, Lisa Duke
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2018
Andrew Thornton: Putting Heart into Business
By Randall Peterson
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2018
Aravind Eye Care System
By Kamalini Ramdas, Sarang Deo
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2019
BanaPads: To grow or not to grow? That is the question
By Luisa Alemany, Nicholas Andreou, Alma Gutierrez
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2018
Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2016
Big Beautiful Hair
By John Mullins
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2005
Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market
By Donald Sull
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2019
Brand Valuation: What, How and Why?
By Nader Tavassoli
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2020
Brand Value and Valuation – Technical Note
By Nader Tavassoli
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…
2014
Budgetplaces.com (A)
By John Mullins, Shira Conradi
This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…