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2015

Amazon.com: Staying a step ahead

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2018

Andrew Thornton: Putting Heart into Business

By Randall Peterson

At the age of 42, in the midst of a successful and lucrative career as the owner of an international retail consultancy, Andrew Thornton realised he had nothing more to give to his business. He…

2015

Aravind Eye Care System

By Kamalini Ramdas, Sarang Deo

This case relates the genesis and evolution of vision centres (VCs) for primary eye care at Aravind Eye Care System (AECS). AECS, based in the south Indian state of Tamil Nadu, is the world’s largest…

2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…

2016

Big Beautiful Hair

By John Mullins

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their…

2019

Brand Valuation: What, How and Why?

By Nader Tavassoli

As Chief Marketing Officer of a privately held Swiss luxury goods company, Lena Müller was tasked with valuing the company’s brand, whose products traded under the same name as the company itself. The reason her…

2015

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi

The case is set in the global luxury brands sector and presents the scenario facing the high-end clothing and accessories retailer Burberry in 2015. The company had undertaken a comprehensive digital transformation, underpinned by investments…

2013

Canadian Compression Corporation: Dealing with Complexity (A)

By Donald Sull, Stefano Turconi

Formed through the merger of two competitors in 2007, Canadian Compression Corporation (CCC) was one of the leading providers of natural gas compression services globally and had over 10,000 employees. The company reported disappointing financial…

2013

Canadian Compression Corporation: Dealing with Complexity (B)

By Donald Sull, Stefano Turconi, Costas Markides

Formed through the merger of two competitors in 2007, Canadian Compression Corporation (CCC) was one of the leading providers of natural gas compression services globally and had over 10,000 employees. The company reported disappointing financial…

2017

Capitec Bank – Redefining Retail Banking: Innovation Through Elimination

By Freek Vermeulen

The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied…