Entrepreneurship

September 2021

Treeapp: Plant a tree for free, every day

By Ioannis Ioannou

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free. The app is funded by Treeapp’s brand partners, who pay £1 to Treeapp every time a user watches an advert on...

July 2021

The ‘Funding Buffet’: Understanding the sources of capital to finance your venture – Technical Note

By Luisa Alemany, Gary Dushnitsky

This technical note is an introduction to the world of financing entrepreneurial ventures. It is a primer on the different stages of a business and the different types of financing available. Most of the capital that high-growth entrepreneurial businesses will secure to fund their future plans is pr...

February 2021

ProMed Ltd

By John Mullins, Robert M Johnson

For Sid Worley, it was decision time. He had spent the last two years courting the management and the family owners of his largest competitor, and finally (and unexpectedly) they had indicated that they would be receptive to “a serious offer” to buy the company. Worley was excited and determined...

February 2021

Valuing Privately Owned Companies: Valuation Techniques – Technical Note

By John Mullins, Robert M Johnson, Steve Pesenti

It is commonly said that the valuation of companies is more of an art than a science. The essence of this statement is that arriving at a valuation is a matter of judgment, balancing the consideration of various factors, rather than the mechanical application of a mathematical formula. This is espec...

February 2021

Finance for Entrepreneurial Companies: Financing Instruments – Technical Note

By John Mullins, Robert M Johnson, Steve Pesenti

Despite today’s growing attention to bootstrapping and the use of customer funding in the financing of new ventures, many new ventures, be they a startup or a plan to grow an existing business, will require some initial injection of capital to finance the fixed assets, working capital, and operati...

January 2021

Pharma UK: The Transdermal Technology – Compact Case

By Julian Birkinshaw

Pharma UK was the UK subsidiary of Pharma, a major international pharmaceuticals company with expertise in oncology, hormone replacement drugs and fertility. Pharma UK was responsible for selling drugs in the local marketplace. However, it also had 50 people in R&D, doing local development work ...

November 2019

BanaPads: To grow or not to grow? That is the question

By Luisa Alemany, Nicholas Andreou, Alma Gutierrez

In the summer of 2018, Richard Bbaale sat in a rural village in Uganda, looking over a banana plantation. He recalled the inspiration behind BanaPads as he contemplated what to do next. It had been 10 years since he had founded the non-governmental organisation (NGO) to help women and girls in rural...

August 2016

ONk: Dining at the Funding Buffet

By Gary Dushnitsky

The idea for ONk originated in 2012 when six-year-old Mike asked his father, Sam Ke, one night, “Can we make a computer that is simple and fun?” Soon afterwards, a team of three – Alex Bell, Joe Costa and Sam Ke – came together to answer the call. The mission: to give young people – and th...

November 2018

Patch: Financing the Entrepreneurial Business

By Gary Dushnitsky

Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital firm, and it was clear the conversation had gone well. The team at Forward Partn...

December 2021

Dollar Shave Club: Disrupting the Shaving Industry (Spanish)

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...