Entrepreneurship
April 2024
Up in the air: Dubai’s air-taxi service
By Aharon Cohen Moliver, Nick Mickshik
The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...
April 2024
HDFC ERGO: A product ecosystem built on mindshare
By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal
Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...
April 2024
From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem
By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal
Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...
February 2024
Flakk Group Case A. Hexagon Purus: Fuelling the future
By Ioannis Ioannou, Nick Mickshik
In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...
February 2024
Flakk Group Case B: Norwegian Hydrogen
By Ioannis Ioannou, Nick Mickshik
In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...
December 2023
The Carzaty Journey
By Muhammed Mekki, Natasha Wallace
The Carzaty case starts at a pivotal point in the start-up’s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...
November 2023
Intel Case (A): 1968-1985
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (B): 1985-1998
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (C): 1998-2019
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Allied Chemicals (A)
By Freek Vermeulen
Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...