Entrepreneurship

July 2018

Dollar Shave Club: Disrupting the Shaving Industry (Japanese language)

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...

May 2024

Avon International: Imagining a Refill Program in Turkey

By Ioannis Ioannou, Ken Mark, Lisa Duke

The case explores the role of sustainability initiatives in Avon's business strategy and how they align with its mission of empowering women. It also discusses the potential financial and operational implications of the yet-to-be implemented idea of a refill program, including changes to supply chai...

May 2024

The HASSLACHER Group: The Capital Equipment Decision

By Ioannis Ioannou, Ken Mark

A visitor to Sachsenburg, a quiet village nestled in the Austrian Alps, might not know that it was the headquarters of the Hasslacher Group, Europe’s largest producer of glued laminated timber. It was early May 2022 and Christoph Kulterer, CEO of the Hasslacher Group, wanted to decide what to do w...

April 2024

Up in the air: Dubai’s air-taxi service

By Aharon Cohen Mohliver, Nick Mickshik

The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...

April 2024

HDFC ERGO: A product ecosystem built on mindshare

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...

April 2024

From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...

February 2024

Flakk Group Case A. Hexagon Purus: Fuelling the future

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

February 2024

Flakk Group Case B: Norwegian Hydrogen

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

December 2023

The Carzaty Journey

By Muhammed Mekki, Natasha Wallace

The Carzaty case starts at a pivotal point in the start-up’s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...

November 2023

Intel Case (A): 1968-1985

By Freek Vermeulen

This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...