Disruptive innovation

April 2009

Multi Media Mapping Ltd Case (B)

By John Bates, Cosette Reczek, Sean Phelan

It was early October 2007 as Sean Phelan, founder of Multi Media Mapping Ltd, reviewed the previous 12 months. It had been a year of highs and lows that now set the scene for the most important decision in the company’s 12-year history. At least he now had some options to consider – unlike this ...

April 2009

Multi Media Mapping Ltd Case (A)

By John Bates, Cosette Reczek, Sean Phelan

It was nearly 10 years since Multi Media Mapping Ltd had gone live with the launch of the Multimap.com website and Sean Phelan, founder and majority shareholder, was facing the classic entrepreneur’s dilemma. The company had a successful platform and business model that had made it the market lead...

November 2021

MOVE Guides (C)

By John Mullins, Tiffany Putimahtama

Having decided to go where her customers wanted to take her, CEO Brynne Kennedy had led MOVE Guides into the managed-moves market segment, in addition to the lump-sum moves segment that had given her company its start. By any measure, the company had grown: in top-line revenue, in head count, and (t...

November 2021

MOVE Guides (B)

By John Mullins, Tiffany Putimahtama

It was August 2014. The MOVE Guides team had successfully converted two of their initial pilot clients into paying customers whose employees were delighted with the company’s support of their moves.  Brynne Kennedy and her team were successfully closing a couple of additional lump-sum clients reg...

November 2021

MOVE Guides (A)

By John Mullins, Tiffany Putimahtama

It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot prog...

January 2022

Dollar Shave Club: Disrupting the Shaving Industry (Spanish)

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...

April 2019

Yulife: Redefining Life Insurance

By Julian Birkinshaw, Ken Mark

Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go...

July 2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...

May 2017

Capitec Bank – Redefining Retail Banking: Innovation Through Elimination

By Freek Vermeulen

The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied by non-transparent cross-selling practices and hidden fe...