Strategy
August 2018
Pret A Manger (A)
By Rupert Merson
This case series takes us through the story of Pret A Manger, one of the first up-market sandwich bar chains in London. The series explores the founding of a business as an entrepreneurial venture and…
July 2008
Nestle and the Multi-beverage Machine Market (C)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (B)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (A)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
February 2015
NayaMed (B)
By Costas Markides, Lisa Duke, Daniel Oyon
This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…
February 2015
NayaMed (A)
By Costas Markides, Lisa Duke, Daniel Oyon
This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…
August 2018
NakedWines.com
By John Mullins
Thanks to its somewhat whimsical yet measurement-driven culture, its unusual customer-funded business model, and its committed community of winemakers and wine ‘angels’, NakedWines had grown rapidly, from a standing start in 2008 to a substantial…
September 2016
ING Bank: Creating an Agile Organisation
By Julian Birkinshaw, Scott Duncan
Set in 2016, this case describes ING Bank’s implementation of a radical new way of working using agile principles. ING’s agile way of working has been written up in Harvard Business Review, Sloan Management Review…
August 2018
Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
By Julian Birkinshaw, Enrique De Diego, Henning Trill
The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…
January 2013
Endomagnetics
By John Bates, Jeff Skinner, Oliver Rivers
The case explores the methodologies for valuing an early stage, IP based business. Endomagnetics is a university spin-off based on technology from University college London. By the time of the case the business has raised…