Luxury branding

April 2024

Santiago Artemis: Growing a Luxury Brand and Business

By Nader Tavassoli, Diego Aparicio, Carolina Ines Pan

Five years after the debut of his Netflix series ā€“ and on the eve of the launch of its sequel ā€“ fashion designer Santiago Navarro finds himself and his brand, Artemis, at a critical juncture. Unless he develops a sustainable growth strategy for the business, Artemis is in danger of languishing a...