Luxury branding
April 2024
Santiago Artemis: Growing a Luxury Brand and Business
By Nader Tavassoli, Diego Aparicio, Carolina Ines Pan
Five years after the debut of his Netflix series ā€“ and on the eve of the launch of its sequel ā€“ fashion designer Santiago Navarro finds himself and his brand, Artemis, at a critical juncture. Unless he develops a sustainable growth strategy for the business, Artemis is in danger of languishing a...