Switzerland

July 2008

Nestle and the Multi-beverage Machine Market (C)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

July 2008

Nestle and the Multi-beverage Machine Market (B)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

July 2008

Nestle and the Multi-beverage Machine Market (A)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

February 2015

NayaMed (B)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…

February 2015

NayaMed (A)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…