Competitive advantage

April 2024

HDFC ERGO: A product ecosystem built on mindshare

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...

November 2023

Allied Chemicals (A)

By Freek Vermeulen

Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...

November 2023

Allied Chemicals Case B: five years later

By Freek Vermeulen

Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...