Business model innovation

October 2020

COVID-19: Pret a Manger’s Fight for Survival

By Nader Tavassoli, Jessica Spungin

The case describes how Pret a Manger—a London casual-dining institution—was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of…

January 2021

Dollar Shave Club: Disrupting the Shaving Industry (Spanish)

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

March 2009

Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

By Costas Markides, Laura Winig, Daniel Oyon

This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid…

February 2015

NayaMed (B)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…

February 2015

NayaMed (A)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed,…

January 2016

Eden McCallum: Consulting Redefined

By Freek Vermeulen

Eden McCallum is a Management Consulting firm founded by two ex-McKinsey partners. It has offices in London, Amsterdam and Zurich, and is planning further expansion. The company is founded using a distinctive new business model,…

January 2016

easyCar (G): From B2C to P2P

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar Reincarnated (F): Putting off Fires and Moving down the Value Chain

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (E): New Troubles Ahead

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (D): A New Beginning

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…