Business model innovation

January 2021

Costa Coffee: Project Marlow – Compact Case

By Julian Birkinshaw, Ken Mark

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

October 2020

COVID-19: Pret a Manger’s Fight for Survival

By Nader Tavassoli, Jessica Spungin

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

September 2021

Dollar Shave Club: Disrupting the Shaving Industry (Spanish)

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

March 2009

Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

By Costas Markides, Laura Winig, Daniel Oyon

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

February 2015

NayaMed (B)

By Costas Markides, Lisa Duke, Daniel Oyon

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

February 2015

NayaMed (A)

By Costas Markides, Lisa Duke, Daniel Oyon

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

January 2016

Eden McCallum: Consulting Redefined

By Freek Vermeulen

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

January 2016

easyCar (G): From B2C to P2P

By Michael Jacobides, Pascal Courty

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

January 2016

easyCar Reincarnated (F): Putting off Fires and Moving down the Value Chain

By Michael Jacobides, Pascal Courty

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

January 2016

easyCar (E): New Troubles Ahead

By Michael Jacobides, Pascal Courty

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…