China

July 2020

Haier’s (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0

By Michael Jacobides, Lisa Duke

2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent ‘Ecosystem Micro-enterprise Communities’ (EMCs) had been devised to help it respond to the…

July 2020

Haier’s Rendanheyi 2.0: An ecosystem revolution

By Michael Jacobides, Lisa Duke

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

July 2020

Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems

By Michael Jacobides, Lisa Duke

Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to…

August 2019

Innovation and Agility at Tencent’s WeChat

By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke

This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010…

February 2019

Jack Ma at Alibaba: Building a Learning Organisation

By Herminia Ibarra, Jessica Spungin

In September 2018 Alibaba’s co-founder and executive chairman, Jack Ma, announced his plans to step down from the $420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba’s…

August 2013

Galanz: From Price Killer to Consumer Brand Innovator?

By Nirmalya Kumar, J B Steenkamp, Jiaxun He

Chinese company Galanz was the world’s largest microwave oven manufacturer in 2013. It had sales of 20 million microwave ovens, group revenues of RMB46 billion (US$7.3 billion) and 46,000 employees. Founded in 1978, it started…