April 2024

From hype to disillusionment: Metaverseā€™s rise, apparent fall and green shoots

By Michael Jacobides, Katie Round, Francois Candelon

This case study critically examines the evolution of the metaverse, interrogating its ascendancy, its perceived decline and the nascent indicators of its resurgence. Beginning with the conceptā€™s origins in science fiction, it tracks the metaverseā€™s evolution through advancements in gaming and th...