New product launching
July 2008
Nestle and the Multi-beverage Machine Market (C)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (B)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (A)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
October 2018
Julie Brighton
By John Mullins
Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly.