New product launching
July 2008
Nestle and the Multi-beverage Machine Market (C)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (B)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
July 2008
Nestle and the Multi-beverage Machine Market (A)
By Costas Markides, Daniel Oyon, Laura Winig
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…
October 2018
Julie Brighton
By John Mullins
Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…