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Ros Atkins and the 50:50 Project at the BBC (C)
By Siri Chilazi, Aneeta Rattan, Oriane Georgeac
2024
In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Project had survived and thrived for five years, but what next, and how to keep going effectively in this new landscape?
Learning objectives
- Show a leader’s thought process on the need for progress on diversity issues and offer an example of authentic leadership, even without formal or hierarchical power.
- Address the distinction between implicit and explicit bias and the different organisational remedies that they require.
- Introduce the idea of design for de-biasing organisational processes and structures.
- Detail how an individual can lead change across their own organisation and their industry, even without formal power.
- Discuss the complexities of diversity in the workplace.
Details
| Publication Date: | April 2024 |
| LBS Case Code: | CS-23-008 |
| Topic: | Organisational Behaviour |
| Subjects: | 17 Global Goals, Change management, Corporate culture, Gender, Organisational change |
| Industry: | Media and telecommunications |
| Geography: | International, United Kingdom |
| Pages: | 5 |
| Format: |
