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Ros Atkins and the 50:50 Project at the BBC (C)

By Siri Chilazi, Aneeta Rattan, Oriane Georgeac


In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Project had survived and thrived for five years, but what next, and how to keep going effectively in this new landscape?

Learning objectives

  1. Show a leader’s thought process on the need for progress on diversity issues and offer an example of authentic leadership, even without formal or hierarchical power.
  2. Address the distinction between implicit and explicit bias and the different organisational remedies that they require.
  3. Introduce the idea of design for de-biasing organisational processes and structures.
  4. Detail how an individual can lead change across their own organisation and their industry, even without formal power.
  5. Discuss the complexities of diversity in the workplace.


Publication Date: April 2024
LBS Case Code: CS-23-008
Subjects: , , , ,
Geography: ,
Pages: 5
Format: pdf