International
July 2021
The âFunding Buffetâ: Understanding the sources of capital to finance your venture – Technical Note
By Luisa Alemany, Gary Dushnitsky
This technical note is an introduction to the world of financing entrepreneurial ventures. It is a primer on the different stages of a business and the different types of financing available. Most of the capital that high-growth entrepreneurial businesses will secure to fund their future plans is pr...
February 2021
Finance for Entrepreneurial Companies: Financing Instruments – Technical Note
By John Mullins, Robert M Johnson, Steve Pesenti
Despite todayâs growing attention to bootstrapping and the use of customer funding in the financing of new ventures, many new ventures, be they a startup or a plan to grow an existing business, will require some initial injection of capital to finance the fixed assets, working capital, and operati...
November 2020
Protean Electric: Innovation upon innovation
By David Arnold
The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers race to replace internal combustion engines (ICEs) with electric power. Protean Electric, a...
October 2020
The Marketing Process – Background Note
By Nader Tavassoli
The Chartered Institute of Marketing in the UK defines marketing as: âThe management process responsible for identifying, anticipating and satisfying customer requirements profitablyâ 1 This note describes the marketing process...
October 2020
Brand Value and Valuation – Technical Note
By Nader Tavassoli
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
October 2020
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
By Nader Tavassoli
On June 29, 2020, a dispute settlement panel convened by the World Trade Organization (WTO) rejected the appeal regarding its findings in the report âAustralia â Certain Measures Concerning Trademarks, Geographical Indications and other Plain Packaging Requirements Applicable to Tobacco Products...
October 2020
Reinventing performance management at Allen & Overy
By Herminia Ibarra, Carrie J. Fletcher
By early 2019, Magic Circle law firm Allen & Overy (A&O) had replaced its longstanding, traditional annual review system with Compass, a state-of-the-art performance management process based on real-time feedback and planful career development discussions. As Managing Partner Andrew Ballheimer put i...
July 2020
Haierâs (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0
By Michael Jacobides, Lisa Duke
2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent âEcosystem Micro-enterprise Communitiesâ (EMCs) had been devised to help it respond to the shifting ways of adding value in the digital, internet-based...
July 2020
Haierâs Rendanheyi 2.0: An ecosystem revolution
By Michael Jacobides, Lisa Duke
Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one of the worldsâ leading white-goods manufacturers, with a reputation for quality and innovation and an incre...
July 2020
Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems
By Michael Jacobides, Lisa Duke
Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to quality and innovation, drastically increasing their market share. A shining e...