International
January 2012
Nespresso: What Else?
By Nader Tavassoli
In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestle, found itself at a crossroads. Between 2006 and 2010 Nespresso had managed to nearly triple sales - from CHF1.16 billion to well over CHF3 billion. But despite its meteoric growth in recent years, comp...
March 2022
Burberry’s Digital Strategy
By Donald Sull, Stefano Turconi, Sanam Zanjani
The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberryā€™s digital transformation was spearheaded by CEO Angela A...