International

July 2020

Haier’s (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0

By Michael Jacobides, Lisa Duke

2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent ‘Ecosystem Micro-enterprise Communities’ (EMCs) had been devised to help it respond to the shifting ways of adding value in the digital, internet-based...

July 2020

Haier’s Rendanheyi 2.0: An ecosystem revolution

By Michael Jacobides, Lisa Duke

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one of the worlds’ leading white-goods manufacturers, with a reputation for quality and innovation and an incre...

July 2020

Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems

By Michael Jacobides, Lisa Duke

Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to quality and innovation, drastically increasing their market share. A shining e...

June 2020

CI&T Building an Entrepreneurial Management Model

By Julian Birkinshaw, Carolina Rossi Wosiack

The case study describes the growth of CI&T, from a start-up in Brazil to a 3,000+ person consulting firm with global reach in 2019. The case describes the stages of growth the company has been through over 25 years, focusing on both the market offering and the internal organisation structure/cu...

April 2015

Thomson Reuters: Building a Risk-Management Business

By Julian Birkinshaw, Stefano Turconi

The case tells the story of the evolution of Thomson Reuters’ risk business, from its creation in 2010 as Thomson Reuters GRC (governance, risk and compliance) to its position as a $700 million revenue business unit within the Finance and Risk (F&R) division of Thomson Reuters in 2016. The cas...

March 2020

Ros Atkins and the 50:50 Project at the BBC (B)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was not living up to his own and the BBC’s values and mission when it came to gen...

March 2020

Ros Atkins and the 50:50 Project at the BBC (A)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was not living up to his own and the BBC’s values and mission when it came to gen...

August 2016

ONk: Dining at the Funding Buffet

By Gary Dushnitsky

The idea for ONk originated in 2012 when six-year-old Mike asked his father, Sam Ke, one night, “Can we make a computer that is simple and fun?” Soon afterwards, a team of three – Alex Bell, Joe Costa and Sam Ke – came together to answer the call. The mission: to give young people – and th...

October 2013

Nokia Siemens Networks: Branding a Global Merger from the Inside Out

By Simona Botti, Nader Tavassoli, Gudrun Herrmann

A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding requirements were necessary to sustain continuous innovation and development of networks, products and services; key customers themselves were glo...

May 2019

The Maestro Marin Alsop – Leading “Under a Huge Magnifying Glass”

By Randall Peterson, Vyla Rollins, Carrie J. Fletcher

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...