Click Preview case to review the first page of this case
Main case New 2022/2023
Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)
By John Mullins, Robert M Johnson, Steve Pesenti
2023
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
Learning objectives
- Understanding financial structure.
- Understanding the appropriate financial instruments.
- Understanding of the sort of financing that will be required.
Details
| Publication Date: | March 2023 |
| LBS Case Code: | TCN-21-001_ES |
| Topic: | Entrepreneurship |
| Subjects: | Accounting valuations, Entrepreneurs, Entrepreneurship, Start-up strategy, Venture capital |
| Industry: | |
| Geography: | International |
| Pages: | 15 |
| Format: |
