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Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)
By John Mullins, Robert M Johnson, Steve Pesenti
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
- Understanding financial structure.
- Understanding the appropriate financial instruments.
- Understanding of the sort of financing that will be required.
|Publication Date:||March 2023|
|LBS Case Code:||TCN-21-001_ES|
|Subjects:||Accounting valuations, Entrepreneurs, Entrepreneurship, Start-up strategy, Venture capital|