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Main case New 2022/2023

Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)

By John Mullins, Robert M Johnson, Steve Pesenti


Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes

Learning objectives

  1. Understanding financial structure.
  2. Understanding the appropriate financial instruments.
  3. Understanding of the sort of financing that will be required.


Publication Date: March 2023
LBS Case Code: TCN-21-001_ES
Subjects: , , , ,
Pages: 15
Format: pdf