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Main case LBS Middle East Case Collection

Digital Dubai: Making Dubai the Digital Capital of the World

By Julian Birkinshaw, Neil King


When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people’s lives across the emirate fundamentally.

Since launching its e-Government initiative in 2001, Dubai had been on a mission to digitalise life in Dubai, making city services as easy, efficient and effective as possible, in alignment with the leadership’s vision to make Dubai the best city in the world to live in.

Learning objectives

  1. Understand how large public sectors go digital
  2. Gain insight into how public sector departments think about the digital challenge
  3. Understand some of the challenges and choices leaders make in seeking to implement a digital programme
  4. Compare different countries’ attempts to go digital and what works/does not work and why
  5. Acquire basic “principles” in managing digital transformation programmes


Publication Date: February 2024
LBS Case Code: CS-24-005
Subjects: , , , , , , , ,
Geography: , ,
Pages: 12
Format: pdf