Latest cases

May 2023

Nova Ventures: Searching for gems in the UK

By Luisa Alemany, Florin Vasvari

Zakib Sari, an aeronautical engineer and entrepreneur who had worked for Shell UK for several years, decided to pursue the entrepreneurship-through-acquisition path after his first year of the MBA programme at London Business School (LBS). In January 2016 he analysed several career options and concl...

May 2023

Tata Sky: Experimentation and adoption (B)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

May 2023

Tata Sky: Responding to a disruptive technology (A)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

June 2024

Red Bull Spreads its Wiiings (Russian language)

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...

March 2023

Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)

By John Mullins, Robert M Johnson, Steve Pesenti

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...