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Main case New 2022/2023

Lynda Weinman

By John Mullins


Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn’t feel quite right. The question was what.

Learning objectives

  1. Understand the issues at stake in expanding a small-to-medium size business
  2. Identify the pros and cons of "stay-as-we-are" vs hiring professional management and/or seeking outside capital
  3. Illustrate the key characteristics of an entrepreneurial mindset that can be imitated and replicated
  4. Understand the stages of growth that small businesses go through en route to becoming bigger businesses


Publication Date: February 2023
LBS Case Code: CS-23-002
Subjects: , ,
Pages: 4
Format: pdf