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Main case New 2022/2023

Cree (B)

By John Mullins, Elizabeth Philp


After having been spun out of the family business, CREE’s progress had been disappointing, to say the least. Despite the fact that two towers had been built using CREE’s innovative approach, and to considerable acclaim, it was proving difficult to sell additional projects. The result was that CREE had run out of cash yet again. Hubert Rhomberg’s father Walter-Heinz – the major shareholder of Rhomberg Group – had just agreed to another €3 million for CREE, but he’d made it crystal clear that there would be no more funding from Rhomberg thereafter. Hubert wondered what to do next.

Learning objectives

  1. Examine some of the inevitable challenges in changing old unsustainable patterns to more sustainable ones.
  2. Explore why organisations and those within them resist change.
  3. Analyse the stages that lead to impact and where a particular venture falls therein
  4. Assess the appropriate valuation of a new venture at multiple points along its path


Publication Date: February 2023
LBS Case Code: CS-22-013
Subjects: , , , , , ,
Geography: ,
Pages: 4
Format: pdf