Latest cases
October 2023
Gucci in the Metaverse
By Stefano Turconi, Umberto Lobina
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn ...
August 2023
Stepping out of lockdown: Launching a footwear brand during a pandemic
By Claudia Yoshinaga, Elisa Larroudé, John Mullins
Marina LarroudĂ© stared glumly at all the crossings out on the proposed boots order for the autumn collection. Her husband Ricardo wanted to cut her suggestions by nearly half â in models, colours and quantities. Their fledgling shoe business had begun to a promising buzz a few months ago, but las...
July 2023
Alessandro Riccombeni Case A: Lessons in leadership
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may âderailâ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...
July 2023
Alessandro Riccombeni Case B: Resolving the impasse
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may âderailâ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...
March 2017
Raising capital for Financial Butler (C) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...