Latest cases

May 2023

Tata Sky: Experimentation and adoption (B)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

May 2023

Tata Sky: Responding to a disruptive technology (A)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

February 2024

Red Bull Spreads its Wiiings (Russian language)

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...

March 2023

Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)

By John Mullins, Robert M Johnson, Steve Pesenti

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...

February 2023

Lynda Weinman

By John Mullins

Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City ...