All cases
February 2015
NayaMed (A)
By Costas Markides, Lisa Duke, Daniel Oyon
This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed, a unit of medical device giant, Medtronic, was just over two years old. It was formed...
August 2018
NakedWines.com
By John Mullins
Thanks to its somewhat whimsical yet measurement-driven culture, its unusual customer-funded business model, and its committed community of winemakers and wine 'angels', NakedWines had grown rapidly, from a standing start in 2008 to a substantial presence in three of the world's most attractive mark...
August 2018
M-Pesa & Nick Hughes
By Lisa Duke, Rajesh Chandy
It was February 2009, and Nick Hughes, head of Global Payment Solutions at Vodafone, contemplated his notes as he waited to enter the company’s Executive Meeting at its headquarters in Newbury, amid the Berkshire countryside outside London. M-PESA (M for mobile, Pesa meaning ‘money’ in Swahili...
December 2018
M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor
By Nader Tavassoli
Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers profitably, M-KOPA’s solution relies on digital innovation and the integrated adaptation of every element business model, including a new pro...
November 2011
Military Contracting in a War Zone: Rohit
By Celia Moore, Quang Nguyen
This is part of a case series. This case takes two perspectives on the same set of case facts about a military logistics supplier gone wrong: one from the perspective of the Department of Defense contractor ('Bill') and one from the perspective of the Kuwaiti-based supplier ('Rohit'). The case devel...