All cases
January 2016
easyCar (D): A New Beginning
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (C): Reality Bites Back
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (B): The Profile of a Strategic Innovator in 2000
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (A)
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
July 2018
Dollar Shave Club: Disrupting the Shaving Industry
By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson
The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...