All cases

September 2011

The Rise and Fall of Nokia

By Julian Birkinshaw, Lisa Duke

The case describes Nokia’s spectacular rise and fall, shedding light on the combination of external factors and internal decisions that resulted in the company’s handset business being sold to Microsoft in 2010.During the successful period of growth (roughly 1990 through to 2006), Nokia’s focu...

May 2009

Terry Rhodes (B)

By Aleya Karim, John Mullins, Tiffany Putimahtama

This is part of a case series. 'Everyone says entrepreneurship is about risk-taking. But it’s not: it’s about minimising risks and taking careful risks.' Terry Rhodes' own words resonated with him as he reflected on the most critical decision of his career at Celtel International. Since its ince...

June 2011

Terry Rhodes (A)

By Aleya Karim, John Mullins, Tiffany Putimahtama

This is part of a case series. 'Everyone says entrepreneurship is about risk-taking. But it’s not: it’s about minimising risks and taking careful risks.' Terry Rhodes' own words resonated with him as he reflected on the most critical decision of his career at Celtel International. Since its ince...

November 2018

Takeda: The governance of strategic transformation (B)

By Harry Korine, Kazuhiro Asakawa

The case series describes strategic transformation at Takeda, the largest Japanese pharmaceutical company, with a special focus on the R&D function. Since 2015, the 237-year-old industry doyen has narrowed its strategic focus from six to three therapeutic areas, reorganised its global R&D fo...

November 2018

Takeda: The governance of strategic transformation (A)

By Harry Korine, Kazuhiro Asakawa

The case series describes strategic transformation at Takeda, the largest Japanese pharmaceutical company, with a special focus on the R&D function. Since 2015, the 237-year-old industry doyen has narrowed its strategic focus from six to three therapeutic areas, reorganised its global R&D fo...