All cases

May 2020

Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success

By Herminia Ibarra, Adam Jones

When Jean-Philippe Courtois took control of Microsoft’s global sales, marketing and operations in 2016, reporting directly to CEO Satya Nadella, he realised that he needed to lead the organisation away from an “inspection culture” towards…

February 2013

Eight19 (A): A Social Enterprise?

By Jeff Skinner, Tom Ryan

Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the…

October 2013

Nokia Siemens Networks: Branding a Global Merger from the Inside Out

By Simona Botti, Nader Tavassoli, Gudrun Herrmann

A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding requirements were necessary to sustain continuous innovation and development of networks, products and services; key…

November 2018

Patch: Financing the Entrepreneurial Business

By Gary Dushnitsky

Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital…

May 2019

The Maestro Marin Alsop – Leading “Under a Huge Magnifying Glass”

By Randall Peterson, Vyla Rollins, Carrie J. Fletcher

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the…