All cases
March 2017
Raising capital for Financial Butler (A) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
May 2023
Nova Ventures: Searching for gems in the UK
By Luisa Alemany, Florin Vasvari
Zakib Sari, an aeronautical engineer and entrepreneur who had worked for Shell UK for several years, decided to pursue the entrepreneurship-through-acquisition path after his first year of the MBA programme at London Business School (LBS). In January 2016 he analysed several career options and concl...
May 2023
Tata Sky: Experimentation and adoption (B)
By Jessica Spungin, Julian Birkinshaw, Harit Nagpal
Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...
May 2023
Tata Sky: Responding to a disruptive technology (A)
By Jessica Spungin, Julian Birkinshaw, Harit Nagpal
Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...
September 2023
Red Bull Spreads its Wiiings (Russian language)
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...