All cases
September 2024
ThriveAgric case (B): Entrepreneurship as turnaround
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The B case describes the crisis confronting the business caused by the Covid-19 pandemic, which initially threatened its existe...
September 2024
ThriveAgric case C: Growing the entrepreneurial business
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies ...
September 2024
Sustaining Competitive Advantage: Resources and Capabilities (B) Key concepts – Background Note
By Bukky Oyedeji
Sustaining Competitive Advantage: Resources and Capabilities: Key concepts...
September 2024
Sustaining Competitive Advantage: Resources and Capabilities (A) Overview – Background Note
By Bukky Oyedeji
Introduction to competitive advantage...
September 2024
Strategic Positioning: Competitive Advantage and Value Creation (B) Key concepts – Background Note
By Bukky Oyedeji
Definition of competitive advantage: A firm has a competitive advantage when it earns a higher economic profit than its rivals in the same market. This is achieved by creating and delivering more economic value. • Value creation: Value creation is central to competitive advantage. It is defined a...