All cases
December 2024
Dollar Shave Club: Disrupting the Shaving Industry (Spanish language)
By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson
The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...
April 2019
Clarasys: Born Agile by Taking Groups Seriously
By Randall Peterson
In March 2015, London-based management consultancy Clarasys found itself in crisis. Established in 2011, the company had experienced consistent growth since foundation and had expanded staffing levels to service new business accordingly. But it was still in start-up phase and a perfect storm of even...
April 2019
Yulife: Redefining Life Insurance
By Julian Birkinshaw, Ken Mark
Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go...
March 2019
ENGIE’s GEM business unit: Towards a new way of working
By Julian Birkinshaw, Ken Mark
The case is set in early 2019. Edouard Neviaski is CEO of the Global Energy Markets (GEM) division of Engie, a very large French energy company. He has been pushing a major programme of change over the previous three years and is considering the next steps: how to maintain momentum, what additional ...
November 2019
Trip4real: Negotiating Series A
By Luisa Alemany, Carlos Trenchs, Lourdes Urriolagoitia, Suzanne Jenkins
On 25 March 2014, Trip4real founder Gloria Molins was on her way to Barcelona airport, where she and her small but passionate and audacious team would meet up and fly to San Francisco to pitch Airbnb’s co-founders on a partnership, when her phone buzzed. She had received a term sheet proposal for ...