All cases
August 2019
Innovation and Agility at Tencent’s WeChat
By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke
This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat an...
January 2005
Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market
By Donald Sull
The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group (Antarctica), the second-largest Brazilian brewer. If the merger were to be completed...
February 2013
Eight19 (A): A Social Enterprise?
By Jeff Skinner, Tom Ryan
Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the issues faced by eight19 as it develops a business model for the n...
October 2013
Nokia Siemens Networks: Branding a Global Merger from the Inside Out
By Simona Botti, Nader Tavassoli, Gudrun Herrmann
A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding requirements were necessary to sustain continuous innovation and development of networks, products and services; key customers themselves were glo...
November 2018
Patch: Financing the Entrepreneurial Business
By Gary Dushnitsky
Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital firm, and it was clear the conversation had gone well. The team at Forward Partn...