Click Preview case to review the first page of this case
UEFA is considering how best to use the new technologies of the social era to improve fansā€™ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation.
Learning objectives
- How to achieve change in a successful organisation.
- How to create a sense of urgency.
- How to play two games that disrupt each other.
- How to achieve change in the absence of a leader.
- How to improve a product without over-engineering it.
Details
| Publication Date: | March 2017 |
| LBS Case Code: | CS-17-006 |
| Topic: | Strategy |
| Subjects: | Change management, Conflicting models strategy, Management, Organisational development |
| Industry: | Football, Sport |
| Geography: | Europe |
| Pages: | 20 |
| Format: |
