Preview case

Click Preview case to review the first page of this case

Main case

UEFA 2016: The Opportunities and Challenges of Connectivity

By Costas Markides


UEFA is considering how best to use the new technologies of the social era to improve fansā€™ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation.

Learning objectives

  1. How to achieve change in a successful organisation.
  2. How to create a sense of urgency.
  3. How to play two games that disrupt each other.
  4. How to achieve change in the absence of a leader.
  5. How to improve a product without over-engineering it.


Publication Date: March 2017
LBS Case Code: CS-17-006
Subjects: , , ,
Industry: ,
Pages: 20
Format: pdf