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2019
Christian Lacroix: A King Without a Kingdom
By Stefano Turconi
Set in 2009, this case chronicles the key stages in the development of the Christian Lacroix Company, the fashion house founded by the eponymous designer with the financial backing of Bernard Arnault (LVMH). Lacroixā€™s opulent creations wowed fashion editors and wealthy fashionistas the world over ...
2020
CI&T Building an Entrepreneurial Management Model
By Julian Birkinshaw, Carolina Rossi Wosiack
The case study describes the growth of CI&T, from a start-up in Brazil to a 3,000+ person consulting firm with global reach in 2019. The case describes the stages of growth the company has been through over 25 years, focusing on both the market offering and the internal organisation structure/cu...
2015
citizenM: Radical innovation in the hotel industry
By Freek Vermeulen
In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...
2023
citizenM: Radical innovation in the hotel industry (Chinese language)
By Freek Vermeulen
In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...
2019
Clarasys: Born Agile by Taking Groups Seriously
By Randall Peterson
In March 2015, London-based management consultancy Clarasys found itself in crisis. Established in 2011, the company had experienced consistent growth since foundation and had expanded staffing levels to service new business accordingly. But it was still in start-up phase and a perfect storm of even...
2018
Commercial International Bank: Leading Transformation in Turbulent Times Empowering People, Winning With Data
By Randall Peterson
In 2011, Cairo became the cradle of the Egyptian revolution. Transport workers, ambulance drivers and bank employees called for the end of President Hosni Mubarak's regime. With a backdrop of volatility, Commercial International Bank (CIB), Egypt's leading private bank, embarked on a major transform...
2013
Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar
By Julian Birkinshaw
This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a management consultant's offer to build the next generation coffee machine for his division. ...
2021
Costa Coffee: Project Marlow – Compact Case
By Julian Birkinshaw, Ken Mark
For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the companyā€™s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it....