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For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it.
Learning objectives
- Provide insight into how an established firm can develop an entirely new product line through an independent or “skunkworks” style of team.
- Understand the challenges of managing in an ambidextrous way: in other words, understand the trade offs and tensions involved in trying to innovate in a radical way while also operating an established business that innovates in an incremental way.
- Gain insight into the process of corporate entrepreneurship in an established firm.
Details
| Publication Date: | January 2021 |
| LBS Case Code: | CCS-21-001 |
| Topic: | Strategy |
| Subjects: | Business model innovation, Change management, Leadership, New product launch |
| Industry: | Coffee |
| Geography: | United Kingdom |
| Pages: | 3 |
| Format: |
