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Building an organisation for the ecosystem era: Weighing up the Recipe of Haier’s Internet of Food

By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal

Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative ‘product plus service’ bundles that span traditionally separate industries to offer an experience that simply wasn...

2022

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi, Sanam Zanjani

The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by CEO Angela A...

2017

Capitec Bank – Redefining Retail Banking: Innovation Through Elimination

By Freek Vermeulen

The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied by non-transparent cross-selling practices and hidden fe...

2012

Carnival Corporation: The P&O Princess Acquisition (A)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

2012

Carnival Corporation: The P&O Princess Acquisition (B)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

2011

Changing the Fortunes of E.ON’s Corporate Customer Business (A)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...

2019

Christian Lacroix: A King Without a Kingdom

By Stefano Turconi

Set in 2009, this case chronicles the key stages in the development of the Christian Lacroix Company, the fashion house founded by the eponymous designer with the financial backing of Bernard Arnault (LVMH). Lacroix’s opulent creations wowed fashion editors and wealthy fashionistas the world over ...