Latest cases
July 2020
Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems
By Michael Jacobides, Lisa Duke
Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to…
June 2020
Enel S.p.A.: A Traditional Utility Embraces the Digital Revolution
By Julian Birkinshaw, Ken Mark
The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europe’s largest utilities, providing electricity to 71 million customers across Europe…
June 2020
Zensar Technologies
By Julian Birkinshaw, Tanvi Deshpande
The case study describes the digital transformation of Zensar Technologies Ltd. under CEO Sandeep Kishore. Zensar was a mid-tier IT services company based in Pune, India; profitable and successful but without any obvious…
June 2020
CI&T Building an Entrepreneurial Management Model
By Julian Birkinshaw, Carolina Rossi Wosiack
The case study describes the growth of CI&T, from a start-up in Brazil to a 3,000+ person consulting firm with global reach in 2019. The case describes the stages of growth the company has been…
June 2016
Satya Nadella at Microsoft: Instilling a Growth Mindset (Spanish)
By Herminia Ibarra
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling…