Latest cases
October 2023
De Beers: Reverse-disrupting the Diamond Industry
By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul
Set in September 2018, the case describes De Beers’ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...
October 2023
Gucci in the Metaverse
By Stefano Turconi, Umberto Lobina
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn ...
August 2023
Stepping out of lockdown: Launching a footwear brand during a pandemic
By Claudia Yoshinaga, Elisa Larroudé, John Mullins
Marina Larroudé stared glumly at all the crossings out on the proposed boots order for the autumn collection. Her husband Ricardo wanted to cut her suggestions by nearly half – in models, colours and quantities. Their fledgling shoe business had begun to a promising buzz a few months ago, but las...
July 2023
Alessandro Riccombeni Case A: Lessons in leadership
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may ‘derail’ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...
July 2023
Alessandro Riccombeni Case B: Resolving the impasse
By Randall Peterson, Nick Mickshik
This case is aimed at helping executives understand the reasons why they may ‘derail’ when promoted to a new position or when they secure a new job that does not accord with their expectations of it. Case A describes the situation Alessandro Riccombeni found himself in when, having seemingly se...