Latest cases

September 2024

Strategic Positioning: Competitive Advantage and Value Creation (B) Key concepts – Background Note

By Bukky Oyedeji

Definition of competitive advantage: A firm has a competitive advantage when it earns a higher economic profit than its rivals in the same market. This is achieved by creating and delivering more economic value. • Value creation: Value creation is central to competitive advantage. It is defined a...

September 2024

Strategic Positioning: Competitive Advantage and Value Creation (A) Overview – Background Note

By Bukky Oyedeji

A firm achieves a competitive advantage when it earns higher economic profits than its competitors in the same industry. This advantage is primarily achieved by creating and delivering more economic value than competitors. Competitive advantage is essential for long-term success and profitability as...

September 2024

Five Forces Framework (B): Key Concepts – Background Note

By Bukky Oyedeji

Five Forces Framework: Key concepts...

September 2024

Five Forces Framework (A) – Background Note

The Five Forces framework, elaborated in a March/April 1979 article in Harvard Business Review by Michael Porter, is widely used to analyse the competitive environment in an industry. It provides insights into the potential profitability of incumbent firms operating within an industry....

July 2024

Pentland Brands: Berghaus’s International Expansion

By Ioannis Ioannou, Ken Mark

Pentland Brands, a family-owned British company, aims to expand its outdoor apparel brand Berghaus internationally, with a focus on the German and Chinese markets. Berghaus, certified as a B Corporation in 2023, boasts a strong reputation for well-designed, durable products and offers unique service...