Latest cases

February 2019

Jack Ma at Alibaba: Building a Learning Organisation

By Herminia Ibarra, Jessica Spungin

In September 2018 Alibaba’s co-founder and executive chairman, Jack Ma, announced his plans to step down from the $420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba’s…

May 2020

Dollar Shaving Club: Disrupting the Shaving Industry (Spanish)

By Jamie Anderson, Nader Tavassoli, Karin Kollenz-Quétard

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

April 2019

Clarasys: Born Agile by Taking Groups Seriously

By Randall Peterson

In March 2015, London-based management consultancy Clarasys found itself in crisis. Established in 2011, the company had experienced consistent growth since foundation and had expanded staffing levels to service new business accordingly. But it…

April 2019

Yulife: Redefining Life Insurance

By Julian Birkinshaw, Ken Mark

Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and…

March 2019

ENGIE’s GEM business unit: Towards a new way of working

By Julian Birkinshaw, Ken Mark

The case is set in early 2019. Edouard Neviaski is CEO of the Global Energy Markets (GEM) division of Engie, a very large French energy company. He has been pushing a major programme of…