Click Preview case to review the first page of this case
It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot programmes underway at Amazon, Tesco and Oliver Wyman. With limited resources in terms of cash and people, they were wrestling with a crucial decision about how best to proceed with their dream of taking the hassle out of the process of corporate moves – hassle that was acutely felt not only by those moving, but also by the HR professionals tasked with administering the moves.
Learning objectives
- Discover six keys that underlie many successful disruptive innovations
- Understand that disruptive innovation is a particular type of innovation that differs from other types, and which brings a different set of benefits to the disruptor
- Apply Christensen’s theory of disruptive innovation to assess whether a particular innovation is ‘disruptive’, as defined by Christensen
- Understand the drawbacks of taking venture capital funding too early or from the wrong investor
- Illustrate the potential challenges in building an online marketplace to connect users with service providers
Details
| Publication Date: | November 2021 |
| LBS Case Code: | CS-19-007 |
| Topic: | Entrepreneurship |
| Subjects: | Business strategy, company value proposition, Disruptive innovation, online marketplaces, venture capital funding |
| Industry: | Management consultancy |
| Geography: | Global |
| Pages: | 13 |
| Format: |
