Click Preview case to review the first page of this case
NiPay’s Pricing Conundrum – Compact Case
By Marco Bertini, Oded Koenigsberg
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device.
|Publication Date:||August 2021|
|LBS Case Code:||CCS-21-006|
|Subjects:||Business strategy, Pricing|
|Industry:||Computer software, Electronic payments|