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NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device.
Learning objectives
Details
| Publication Date: | August 2021 |
| LBS Case Code: | CCS-21-006 |
| Topic: | Marketing |
| Subjects: | Business strategy, Pricing |
| Industry: | Computer software, Electronic payments |
| Geography: | Africa, Nigeria |
| Pages: | 2 |
| Format: |
