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NiPay’s Pricing Conundrum – Compact Case Study

By Marco Bertini, Oded Koenigsberg

2021

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device.

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Publication Date: August 2021
LBS Case Code: CCS-21-006
Topic:
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Industry: ,
Geography: ,
Pages: 2
Format: pdf