All cases

April 2024

Ros Atkins and the 50:50 Project at the BBC (C)

By Siri Chilazi, Aneeta Rattan, Oriane Georgeac

In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Projec...

February 2024

Flakk Group Case A. Hexagon Purus: Fuelling the future

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

February 2024

Flakk Group Case B: Norwegian Hydrogen

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

February 2024

Digital Dubai: Making Dubai the Digital Capital of the World

By Julian Birkinshaw, Neil King

When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people’s lives across the emirate fundamentally. Since launching i...

December 2023

The Carzaty Journey

By Muhammed Mekki, Natasha Wallace

The Carzaty case starts at a pivotal point in the start-up’s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...