Growth strategy

July 2011

Simon Cohen (A)

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster showing containers and cranes at the port of Manzanillo. He paused for a moment in the company's boardroom...

August 2018

Pret A Manger (A)

By Rupert Merson

This case series takes us through the story of Pret A Manger, one of the first up-market sandwich bar chains in London. The series explores the founding of a business as an entrepreneurial venture and then its growth both nationally and internationally and the problems this brings. It touches on man...

March 2022

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi, Sanam Zanjani

The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by CEO Angela A...