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2010

Turnaround at UCLH: A hospital in intensive care case (A) and (B)

By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul

University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled with a change in the remuneration system for NHS hospitals....

2018

Turning Around KBC in 2009-2016 (A)

By Costas Markides, Daniel Oyon, Lisa Duke

This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...

2020

Twisterden Pricing a go-to-market strategy – Compact Case

By Marco Bertini, Oded Koenigsberg

English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available to British households is global and local wineries have grown to take market share with increasi...

2017

UEFA 2016: The Opportunities and Challenges of Connectivity

By Costas Markides

UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....

2016

Unilever Foundry

By Julian Birkinshaw, Shahnoor Meghani

This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...

2024

Up in the air: Dubai’s air-taxi service

By Aharon Cohen Mohliver, Nick Mickshik

The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...